If you’re using Facebook or Instagram I’m sure you came across the option to “Boost” your post. You pressed it just to find out what’s its function and you notice you can boost your posts on Meta with a few simple clicks. And boom, you’re advertising now.
Well… it’s not that simple.
And it’s not doing what you actually think it does.
Advertising looks extremely complicated and can be frustrating when you have little to none experience. Loads of settings, how to target the right audience, how much money should I spend to advertise, what do I press and how do I even create riveting content that grabs the attention of my perfect customer. I’m here to tell you that I was stuck with the same questions like most businesses are.
BUT.
After months of research and hundreds of euros spent on ads, I found the simplest way to advertise on Meta and reach the perfect audience.
And the best part is that I’m going to show you how.
Meta has an extremely complicated structure for advertising (called Meta ads tool) and the normal businessman can’t understand what all of those buttons do. That’s why they invented the “Boost” button. It increases engagement but not sales. Increases views but not revenue. And that’s because they target a broad audience which is not intended to buy in the first place.
If you want to make more sales with ads, you need to focus on reaching your perfect customer who will pay you money. Stop using “boosted posts” for advertising, it doesn’t work. It’s like driving a car with an empty gas tank; you won’t reach your destination. Using the Meta ads tool you’ll drive with a filled gas tank.
You don’t have to pay a fortune nor read 98 books. Just follow these steps and by the time you reach the end of this article you’re going to learn what most people don’t know about perfecting.
If you’re not using the
Meta ads tool, you’re throwing money away and missing out on a great way to get more clients. Also, I see a lot of businesses spend more money on mundane stuff rather than invest in their business. And businesses are like most assets in life. If you don’t take care of it, after a while you’ll be left behind and will need more money and more effort to thrive through obscurity.
Let’s address the steps you need to take in order to make money from your ads. Firstly, we need to break down what is a successful ad. Imagine you get a return of at least $2 for every $1 you invest in advertising. That’s a worthwhile investment. The more money you invest, the more money you get in return. Simple so far.
And let me tell you a secret. That’s exactly the same case with Meta. Don’t expect to get unlimited clients and enormous amounts of money just by spending more on coffee instead of investing in your business. Spending $1/day on ads won’t get you far.
Also, after you determine exactly how much you want to spend daily, the algorithm has to pick up on your audience and their behavioral information until you notice results. It won’t happen with a blink of an eye. And once you see you’re moving towards the right direction, you optimize on that and watch how the money starts to flow.
Most businessmen fail to make the right choice for their business and struggle to grow and stay stagnant. You’re reading this so you already made a good choice and chose to take the right path.
So, if you want to learn how to set up and optimize your Meta ads step-by-step to attract your perfect customer,
click here.