I can’t believe I’m giving you this for free, but I feel generous today.
We need to discuss something extremely important…
Getting you more customers.
You’re scrolling on social media and something catches your eye.
It’s not a Ukrainian model with a flashy bikini, instead, it’s a post offering something you genuinely want.
Maybe it’s a free guide, a link to win $1.000.000 in meme coins, or a tip that solves a problem you didn’t even realize you had.
Curious, you click, enter your email, and just like that, you’re part of their world. Welcome to the power of 2-step lead generation.
It’s THE BEST way of grabbing attention.
Picture it as a hand that goes through their screen, grabs their throat, and forces them to keep reading (in a good way of course).
Traditional lead generation methods often go straight for the sale, treating every interaction as a one-time chance to close.
But do you want to know the secret?
That approach doesn’t work for services and products that require trust and careful consideration.
Think about it…
Would you book a cosmetic procedure if you see an ad saying “Buy one, get one free?”
(Imagine, two nose jobs and you only pay for one. Take my credit card)
Would you buy a property or sign a major contract after seeing just one ad?
If the answer is yes, it’s all good I don’t judge. But most people won’t bother giving it a second chance.
And people need time to feel confident in their decision – and in you.
So, this all leads to… humans buy from emotion.
Instead of going all in, 2-step lead generation takes a softer, smarter approach.
Step one is simple: My all-time favorite… offer value first.
You create something that solves a small but pressing problem for your ideal customer → a checklist, a guide, or even a short video series.
But here’s the catch – it has to be good. Not “Joe Biden taking the stairs” good.
It has to be something so valuable, your audience feels like they’re getting smarter every time they go through your content.
Best part? It costs you nothing.
No ad spend.
No expensive tools.
Just time and expertise.
And in return, you get something invaluable: their contact information.
No big commitments, just a way to open the door.
Step two is where the real money is made: Once they’ve stepped through that door, they’re hooked.
You deliver more value → emails packed with insights, videos answering common questions, or even a no-pressure consultation.
You just positioned yourself as the expert they can rely on.
If you’re selling shoes to legless people, or shitcoins to brokies, this is not for you.
But if you’re in a business where trust is key, this strategy is your best friend.
Cosmetic surgeons, consultants, and hight-ticket service providers, you better take notes:
It’s the difference between cold outreach that gets ignored and a steady flow of leads who are practically begging to work with you. It shows them you’re the person they need.
Most businesses struggle because they’re too focused on the hard sell.
They’re shouting “Buy Now!” at people who aren’t ready, wasting time and money wasting cold leads.
2-step lead generation flips the script:
Instead of chasing, you attract.
Instead of wasting money, let your money bring you friends.
And instead of one-off sales, you build lasting relationships that lead to repeat business and referrals.
If you’re tired of burning money on ads or chasing leads that don’t convert, it’s time to switch to a system that works.
And let me tell you something. Once you setup this system, it works on autopilot.
Talk soon,
George
P.S. Want to see how 2-step lead generation could grow your business? Let’s chat. I’ll help you create a strategy that turns clicks into cash. Fill out the form [here].